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| OPENNESS The public waits until we answer its requests, you can only appreciate what you know. To be more transparent, to make the institute and its services less mysterious to the eyes of the consumers, in a word: to be more open. The goal is to make beauty cares accessible to a broader public by proposing "high quality for everyone". To do so, one has to manage and favour this accessibility by proposing better services, locations, marketing, information .... MARKETING AND BUSINESS Quality rests upon the beauty care technique, the product, but also and above all upon the ability to manage a moment of enjoyment for each client. The way in which the services are proposed rests on one main asset: Knowledge acquired - Excellency in the welcome and service - A performing, business-minded relationship with the client - A synergetic communication and a strong promotion policy. PARAMEDICALISATION (Rendering beauty cares more credible) Beauté & Vie draws a visible, yet visibly limited, parallel between aesthetic and medicine. - Local medical caution - Professional ethics - Approach of the clientele based on diagnosis, information and prescription. PERSONAL RELATION (A systematic technique) The psychological and affective sides plays a very important role in the relation to the client. The presence of the client at the salon results from his will and need: to have a care, to cure an aesthetic problem, to eliminate stress, to feel better and fitter, ... Success depends on the aesthetician's ability to manage her relation to her client, by making him/her feel that she/her is unique(by her cares, her reception, her relationship...) |
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